Apple Music now stand with more than 38 million Subscribers

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Apple's senior vice president of internet software and services, Eddy Cue, passed along the latest stats at the annual SXSW in Austin, Texas.

Similar to Apple Music and Deezer, who already operate in Israel, Spotify will charge 20 shekels a month for a premium subscription.

But the music streaming service enters an already saturated music streaming market with Apple Music (R59.99), Google Play (R 59.99) and Deezer (R59.99) offering almost identical services.

The Wall Street Journal thinks that Apple's service is "quickly gaining ground" and may become America's number one music streaming service this summer.

The company said the music service is available on the Apple App Store, Google Play Store, and Microsoft Store. Spotify now has more than 70 million subscribers and stand first.

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The website went live on Monday afternoon, offering a free 30-day trial to its Premium service, which costs R59.99/month after the trial period ends.

Cue said that the combined subscriber of Apple Music and Spotify which is a rival company of Apple have more than 100 million subscribers. Spotify is adding new subscribers at a 2% pace every month.

In January, U.S. copyright authorities made a decision to increase over the next five years royalty payments music streaming companies like Spotify and Apple must make to songwriters and music publishers, a trade association for music publishers said. Apple also sells additional storage in its iCloud service to customers who exceed the free limit of five gigabytes.

The executive also talked up the company's announced acquisition of magazine aggregator Texture and played down any thoughts of acquiring Netflix or other media players, saying that Apple's own $1 billion budget for original content this year is plenty good enough.

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