Google Pixel sales still no match for iPhone, Galaxy S series

Google Pixel sales still no match for iPhone, Galaxy S series

Google has proven it is good at the "phone building" part of being in the smartphone business-the Pixel 2 and 2 XL are easily the best Android phones you can buy.

Google may not be entirely new to the smartphone scene, but it's still a minor player when it comes to sales.

Data from IDC shows that Google Pixel sales doubled previous year to 3.9 million, but still represents "a tiny portion of the 1.5 billion market size". That said, the company is quickly picking up ground with its Pixel lineup, with sales in the past year doubling. However, looking at the big picture, Google still has a lot of catching up to do. Also, ZDNet points out that Apple, on average, sold 3.9 million iPhones in just 4.6 days during the holiday quarter.

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As hinted above, Google could have more success in attracting consumers by expanding the availability of the Pixel line. Even five months after the launch of the Pixel 1 at the end of 2016, the company couldn't keep the phone in stock on the Google Store.

With the recent acquisition of one of HTC's smartphone teams, Google appears more committed than ever to being a smartphone hardware maker. However, despite a very capable product and a lavish marketing campaign, customers are apparently not yet getting on board the Pixel train. Google sells Pixel phones only through Verizon and its own website, leaving out AT&T, T-Mobile, and Sprint.

Google Pixel smartphones are nice, but that would not matter much if customers are not able to purchase them. That's including both the original, first-generation Pixel handsets and the Pixel 2 second-generation which launched later in the year.

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Further, the original Pixel and Pixel XL were released in October 2016, meaning they were only available for a portion of that year whereas they were available for the whole of 2017.

No smartphone comes without any issues, but if Google wants to make a bigger splash in the market, its Pixel devices will need to come as close as possible to being ideal.

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