Amazon's super bowl commercial featuring celebrity stars goes down a storm

Amazon's super bowl commercial featuring celebrity stars goes down a storm

The commercial, which ends with Alexa making a comeback, took the No. 1 spot in USA Today's Ad Meter, which is a "ranking of Super Bowl commercials based on consumer votes".

Texas Monthly goes on to use the appearance of country music and peacocks as further evidence that Amazon is favoring Austin: "This ad, in our estimation, bodes poorly for the mayors of nineteen other cities in the running for Amazon's HQ2".

Amazon.com Inc.is advertising its Alexa-powered speakers in the big game on Sunday.

During the advert, Amazon had cleverly ensured the Alexa in your house wouldn't respond when the advert was running.

Vincent Kompany: 'Burnley got what they fought for against Manchester City'
City took the lead in the first half via a stunner from Danilo , but Johann Berg Gudmundsson's late equalizer grabbed a point for Burnley .

This is part of the patent that Amazon filed in September 2014 titled "Audible command filtering".

The technology used here is acoustic fingerprint technology that can tell the difference between the ad and an actual customer voice.

In an Amazon blog post, the senior manager on the Alexa Machine Learning team, Shiv Vitaladevuni, said that they were trying to "suppress the unintentional waking of a device while not incorrectly rejecting the millions of people engaging with Alexa every day".

An algorithm in Amazon's cloud detects matching audio from distinct services and stops additional devices from responding, stated Manoj Sindhwani, Amazon director for speech recognition. And while this works well when Amazon has a planned announcement to make, like an advertisement, the company has to get a bit more creative when it can't anticipate the large-scale broadcast of its digital helper's name.

Leicester go away Riyad Mahrez out of squad as he `clears…
Like professionals, we have to keep our focus. "His team-mates wait for Riyad, of course". It is a situation we need to manage, but all the details will stay inside the club.

Of course, the dynamic fingerprinting can not fight all the incoming trigger words, so it will work on 80-90% devices.

Tweaks like this help Alexa to hold a firm ground against rivals.

What happens when Alexa loses her voice and can't answer users's questions anymore? Echo is already ruling in the us with 22 million sold a year ago, according to Forrester.

Gender inequality created 21 million "unwanted" girls in India: Economic Survey
The region which includes ethnic communities closer to China and Myanmar represented a "model for the rest of the country". While families openly celebrate the birth of a son, the birth of a daughter is not always greeted in the same manner.

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