Google and Walmart unveil e-commerce partnership

Google and Walmart unveil e-commerce partnership

Peel the sticky notes off the refrigerator door.

While this service will be available on the Google Express website and app, the two tech titans are mainly focused on another innovation: voice-based shopping.

In the future, shoppers will be able to link their Walmart and Google Home accounts to receive recommendations based on their previous searches. Shoppers will be able to choose from hundreds of thousands of Walmart products.

Adding Walmart's huge product line to the mix would likely be a boon to Google Express, but for Walmart, it means going head-to-head online with numerous same retailers it has battled on terra firma - including such giants as Target and Costco, whose products already appear on Google Express.

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Google Express is Google's way of helping high street retailers offer their products online. The Bluetooth feature addition to Google Home should increase the number of compatible devices that will work with Home for music streaming.

Walmart is trying "to simplify people's lives and help them shop in ways they've not yet imagined", Marc Lore, who heads Walmart's e-commerce efforts, said in a statement Wednesday.

Walmart and Google's new venture comes as Amazon is actually looking into expanding via brick-and-mortar stores.

The pairing with Walmart also represents a shot across Amazon's bow by Google, as more and more people bypass the search engine to start their browsing on the e-commerce site instead. Online grocery shopping has yet to take-off beyond a niche market, but if anyone was going to be successful in that arena, this partnership would be it. But how much of a success this move will turn out to be, remains to be seen.

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"In regards to the shopping voice, we want to make it as easy as possible, wrote to Mr. Lore".

Google also announced Wednesday that it will be opening up Google Express to more shoppers by getting rid of membership fees.

Google Home now has a handful of services like Spotify's free tier, Netflix, Deezer and SoundCloud, while Hulu and HBO can be used for casting video to a smart TV using a Chromecast dongle. While Google will is likely to offer free delivery on Google Express orders on a minimum order of $35, Amazon will offer free delivery to Prime members or on orders of $25 or more that include only eligible items. Walmart was up 0.47 percent while Google was down 0.47 percent. Google propelled voice shopping from Home with organizations like Costco and Walgreens prior this year to rival Alexa's shopping capacities. But it has faced increasingly stiff competition from Amazon, which is a big leader in e-commerce.

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