Facebook Rolls Out Advertising Within Messenger

Facebook Rolls Out Advertising Within Messenger

After a limited beta the company performed in Thailand and Australia, Facebook has apparently finally made a decision to roll out the ads option for everyone who uses Messenger. But before you panic and post a lengthy rant against Facebook introducing another way to interrupt your conversations, it is not as intrusive as it sounds.

The company said that ads will show up on your home tab of the app, and users can click on the ads to connect with the advertiser either via chat or by taking them directly to the product's website.

READ: Is Facebook Copying Snapchat Features Like Stories, Filters? "And going forward, there are some other business models we are exploring as well, but they're all around ads one way or another", Chudnovsky said.

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Social media giant Facebook has taken another step towards world domination of the advertising space with the inclusion of in-line ads through its Messenger platform, reports Gizmodo.

Facebook is also experimenting with two other types of ads. Sponsored messages can only be sent to users a company has already had a conversation with.

Most of us won't be seeing Messenger ads right away. From last couple of years messaging apps are used more than the social networks.

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The first is referred to as "Messenger ads", which are found in the home tab of the app. TechCrunch recently published an article heavily criticizing the way these ads are being implemented. Initially, only traffic and conversion objectives will be supported, with more options, like app install ads, due to be added "soon". The company claims that it received good results with ads during testing and it will not affect user experience. It makes sense because people spend a lot of time on Facebook scrolling down on the News Feed.

Users can begin a conversation with the brand behind the advert.

Facebook gets about 85% of its ad revenue from mobile, but advertising through the main Facebook app is expected to cool off this year, meaning that multiple revenue streams from separate platforms are becoming more important.

UNESCO Recognizes Hebron, Tomb of the Patriarchs as Palestinian Heritage Sites
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